A/B testing copy

Dummy text sections filled with fun lorem ipsum make it easier to swap out one web page, letter, or email version with another. For example, in a Mailchimp bulk email campaign, send these multiple versions during A/B testing to discover which call to action garners the desired response.

In addition, placeholder text stands out when eyeballed, ensuring that you overwrite the correct paragraphs before updating and reissuing past appeals. Your lorem ipsum generator can also provide multiple versions of a section of text on a single page surrounding the real test message.

Wireframes, mockups, and prototypes

When your page includes dedicated advertising and editorial slots that do not vary from issue to issue, using dummy copy allows you to preserve the total possible letter or word count. Blocking out that space in your Mailchimp wireframe or mockup ahead of time will enable you to create banners, buttons, and headers to help announce and maintain your brand and highlight the page or email’s flavor or “voice.”

Avoiding offensive lorem ipsum content

Tossing your favorite band or singer’s song lyrics into a translator to generate lorem ipsum may sometimes produce offensive content. To avoid this, remove vulgar or explicit words from the original, uncensored lyrics before running them through the translator to create your word bank.

Use the “find and replace” feature in your favorite online word-processing program to make this easier. Then, load your cleaned-up sample text into a generic random text generator and set the number of words or lines of necessary placeholder text for your layout.